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Welcome!
I'm Natalie, a UX-focused content strategist passionate about building and leading content practices that scale.
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My superpower is cross-functional collaboration—bringing together teams across disciplines to create content experiences that serve both users and business goals.
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I've built content practices from the ground up at organizations ranging from Fortune 500 companies to federal agencies.
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When I'm not developing frameworks and governance models, I write about sustainable content strategy. My book From Solo to Scaled: Building a Sustainable Content Strategy Practice is available from Rosenfeld Media.
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